Local Synergy & Tactile Identity

This addition to the Snake Lake Brewing Co. »EASY« lineup represents a deep-rooted community collaboration, bringing together local industry and artisanal spirit production. Developed in partnership with Hawkeye Line Locators Inc. and utilizing Gull Lake honey, the project supports Bandaged Paws Animal Rescue Association, blending brand growth with social responsibility.

The Craft: The product is a Ready-to-Drink (RTD) cocktail featuring Sylvan Craft Spirits Gin, distilled and crafted in Sylvan Lake, Alberta. The design task was to integrate this local collaboration into the established »EASY« brand family while highlighting the unique, natural sweetness of the local honey.

The Material: A Honey-Centric Finish To mirror the viscous, luminous quality of the Gull Lake honey, the packaging utilizes a high-gloss, reflective paper stock. This tactical choice ensures the product stands out in a crowded market, catching the light to suggest the premium, liquid-gold nature of the ingredients. The result is a bold, high-impact visual that remains "in tune" with the brand’s commitment to quality and community connection.