Evolution of Brand Space:
Audi AG
The work for Audi AG began with the brand’s high-profile presence at the Berlinale (Berlin International Film Festival). Tasked with the Exterior Design, the project required a monumental application of Audi’s visual language onto the urban landscape, where brand identity meets large-scale architecture.
This foundation in physical design set the stage for a critical transition into the digital realm. As global travel restrictions emerged, that same commitment to the Audi Corporate Identity was translated from the streets of Berlin to the frontend of the Audi Business Summit (ABS) and the pioneering digital Central Launch Experience (dCLX).
From Architectural Facades to Digital Ecosystems
Audi Business Summit (ABS)
The ABS served as the inaugural digital touchpoint for world importers and partners, acting as a high-performance virtual hub for transforming sales and marketing activities. Designing this platform from scratch required a meticulous implementation of the Audi CI into a completely new digital architecture. The summit functioned as a broadcast-grade environment, ensuring that despite the lack of physical presence, the brand’s business community could engage with product strategies and global updates at a “next-level” standard of interaction.
Digital Central Launch Experience (dCLX)
Building on this success, the narrative moved toward the pioneering digital Central Launch Experience (dCLX). The dCLX represents a landmark achievement in global qualification: a first-in-industry, fully digital training platform. Designed to sustain the “Audi family” during a period of global disconnection, this format allows sales and aftersales teams to synchronize virtually for tailor-made product launches.